World class violinist plays in secret and is largely ignored.

Packaging, positioning and marketing sells.

If you are running a business, trying to get a job, hoping to get a great date or otherwise trying to sell yourself, your ideas or services; then this Washington Post article about one of the world’s great violinists, Joshua Bell, playing six of the greatest violin masterpieces, in a Subway station at L’Enfant Plaza, to see if anyone would stop or pay attention will serve as a wake up call.

You can read the article here:

Pearls Before Breakfast

The article is very detailed and contains fascinating insights into psychology, marketing and philosophy. Videos are included.

I won’t spoil the story, however I suggest that after reading it you have a careful think about the ways in which you can improve your situation. Just because you make the world’s best mousetrap does not mean that the world will beat a path to your door.

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