Why a mouse mat is a good business promotion tool – if you get the right one.

One aspect of business development can be the use of promotional products.

Clearly, a promotional product which is attractive, useful, helpful, well made and which works well is ideal. Very often though, promotional products fitting such criteria can be expensive.

We have all seen the promotional pens – in fact I know someone who collects medical pens even though he is not a doctor, nor involved in any related industries.

Pens can tend to be one of the more useful and versatile promotional products, however promotional pens often get tucked away in drawers and forgotten, lost, or are just thrown out. Over the years I have had few promotional pens that I actually liked. The ones I did were made by Parker and were more expensive than the norm.

As far as promotional products are concerned, I often refer my clients to MouseMatters, makers of the fantastic Flipmat – the thinnest mouse mat in the world! Flipmat is no ordinary mouse mat! Once you have used one you will probably never want to use any other sort. In fact, personally, after using a Flipmat I hate the other kinds of mouse mat now.

Flipmat is a high tech mouse mat – top quality. I quote from their website:

The Flipmat is an ultra thin mouse mat with a specially designed surface for optimum traction, and a unique patented non-slip backing. We’ve developed software to enhance images, guaranteeing optimal mouse performance. If’s functionality makes it an ideal marketing tool; a clean and simple design on the front makes it likely that the mat is kept on the desk for longer, giving you maximum exposure. The back can be used for fax back forms or special offers.

Flipmat is a precise surface that has a patented design integrated on the surface of the pad with millions of Optical Anchor Points (OAP’s) that ensures extremely accurate movements of the pointer on the computer screen

Note that the backs can be used for special offers, forms (yes, the backs can be written on!), additional information about your services, or other important stuff!

Flipmats are great value too.

You can find out more about the range of benefits that come from using Flipmats as a promotional tool, as well as for your own office here.

I love using Flipmats because:

• They don’t slip or move in use, yet can easily be repositioned.
• The mouse tracking is very precise.
• There is no cliff type effect where you mouse can ‘fall off” as on a conventional mouse mat.
• They feel pleasant to the touch.
• My productivity is higher – an awkward, poorly designed mouse mat can cause significant work delays, mistakes and subtle stress.
• They look good.
• They are environmentally friendly.
• Flipmats enable me to concentrate on my work; not get distracted by some yukky mouse mat.

I expect that your customers will thank you for supplying them with Flipmats and I have no doubt that a high percentage of their staff will be keen to use your Flipmats – just think; your message will be all over their office and easily seen by their visitors too!

Flipmats are a promotional tool with real power and should be in your business development arsenal.

Tip: Thinking about whatever you do from your customer’s perspective is key. By thinking about things from this angle I was able to see some of the ways that the use of Flipmats would really benefit the recipients, and yet create a win-win scenario where the giver benefited too in more ways than they would with ‘run of the mill’ promotional products.

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