Clever idea – pay as you drive car insurance
Recently I received a letter and flyer in my letterbox here on the Gold Coast, Queensland, Australia about an innovative method of comprehensive auto insurance cover.
It is offered by an Australian company and I realize that most of my readers are in North America, however some of my Australian readers may benefit from it. And in any case, the idea is so good perhaps the concept is being offered in North America; or could be, by an enterprising company.
The insurance cover reflects risk in the sense of paying only for the distance you travel. It makes sense and is a clever example of how a company can reduce costs to its clients, yet still maintain profitability and a sensible risk profile. A win win situation for both the company and its customers.
Very smart marketing in my view and a key example of lateral thinking and looking at a situation from the customer’s perspective.
Here is the link: http://payasyoudrive.com.au/
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